BR live commerce · Multistream + your own checkout

Go live on Shopee, Mercado Livre, Instagram, YouTube, and TikTok all at once. Shoppers buy on your checkout — not the marketplace's.

Your audience is fragmented — Shopee has discovery, Mercado Livre has higher AOV, Instagram has your brand, YouTube has SEO. JMVStream Live Commerce simulcasts to all of them, captures the lead with QR/overlay, and sends shoppers to your own checkout (Nuvemshop, Shopify, VTEX, Tray, Magento) — without bleeding margin to marketplace commission.

JMVStream Live Commerce is the Brazilian multistreaming platform that broadcasts a single live to Shopee Live, Mercado Livre Live, Instagram, YouTube, Facebook, and TikTok at once, with unified chat and product links via QR code or in-video overlay. Unlike StreamShop and Mimo, we don't tie you to a checkout — buyers convert on your own Nuvemshop, Shopify, VTEX, Tray, or Magento store, with zero marketplace commission and no lock-in. Plans from $24.90/mo (Start) and $49.90/mo (Full), custom on top. 22 years in business, datacenter in Brazil, 100% unlimited bandwidth.

  • Native Shopee Live + Mercado Livre Live
  • Your own checkout (Nuvemshop, Shopify, VTEX, Tray, Magento)
  • In-video product QR / overlay
  • Datacenter in Brazil · unlimited bandwidth · WhatsApp support

Live commerce in Brazil — the real market size

Not hype. The numbers are public and sourced. The point: this channel grows faster than traditional e-commerce, and the brands that wait will fight for expensive audience later.

$31B

Global live commerce market projected by 2033

Grand View Research, 2024

31%

Brazilian merchants planning to enter live commerce in 2026

ABComm / Nuvemshop market survey

10-16%

Typical live commerce conversion vs 1-2% on standard e-commerce

Industry benchmarks (range published by sector consultancies)

Sources: Grand View Research (Live Commerce Market Size Report, 2024), ABComm and Nuvemshop (annual BR e-commerce reports). Numbers subject to revision — verify before quoting in a pitch.

The hidden cost of staying in the walled garden

Selling only inside a marketplace looks simple, but there are three hidden costs that only show up when you try to scale.

Per-sale commission eats your margin

Every $100 sold via marketplace live comes back $12-$20 short on commission alone — not counting subsidized shipping and the coupons you fund to keep the algorithm happy. On your own checkout, that percentage stays with you.

Your audience is locked in

A viewer who watches your live on Shopee is Shopee's lead, not yours. You can't export the contact, you can't email them about the next launch, you can't build a remarketing list. Every new live starts from zero.

No remarketing afterwards

No pixel of your own, no CRM, no email list. The marketplace doesn't share the lead — it owns it. So you end up paying for ads to reach people who already bought from you, because there's no free way to bring them back.

How it works — in 4 steps

Setup in minutes. Stream once, simulcast everywhere — and route every lead to your own checkout, not the marketplace's.

1

Sign in to the JMV dashboard

Web dashboard. Create your live, set the title, cover, product category. No server to spin up, nothing complicated to install.

2

Pick destinations + paste RTMP URLs

Pick the destinations (Shopee Live, Mercado Livre Live, Instagram, YouTube, Facebook, TikTok, Twitch). Paste the RTMP URL for each. Save the template — next time, one click.

3

Open OBS / phone and broadcast

Use the OBS Studio you already have, vMix, or our Android app. Point the stream at a single JMV endpoint. No per-network setup needed.

4

JMV simulcasts + unified chat + fires product links

We simulcast to every destination at once, merge chat from every network into one feed, and when you fire a product from the dashboard it shows up as QR/overlay in the video pointing to your own checkout.

Who JMV Live Commerce is built for

Five core profiles that get the most value out of multi-destination live commerce + your own checkout.

Nuvemshop merchants

Direct webhook plug into Nuvemshop checkout. Live on Shopee + Insta + Mercado Livre, lead lands on your own checkout, integrates with the orders you already manage. No extra tooling.

D2C brands on Shopify

Fashion, beauty, or pet brand on Shopify. Premium live commerce — products show up via in-video overlay, never break the live's flow, drive straight to your Shopify PDP.

Mid-size e-commerce on VTEX

Larger ops, deep catalog, REST API integration with VTEX IO. Enterprise support, SLA, dedicated account manager. Multistream up to 30 destinations.

Creators + affiliates

Influencer with audience across Insta + YouTube + TikTok. Runs review lives and gets brand commission. Multistream covers every network at once, brand link in the overlay, UTM-based tracking.

B2B manufacturers

Catalog launch for distributor network, product event for resellers, sales team training. Live on your own channel + social, automatic recording, server-side metrics.

Supported platforms — 8 native networks

Supported platforms — 8 native networks

Real BR focus. Shopee Live, Mercado Livre Live, and TikTok Shop don't show up on global tools — they were built for the US market. They're here.

Shopee Live
Mercado Livre Live
TikTok Shop
Instagram Live
YouTube Live
Facebook Live
TikTok Live
Twitch

JMV Live Commerce capabilities

Six features that set this apart from a generic multistreaming tool — and that matter for sellers running lives.

Multistream simulcast across 8+ networks

One source (RTMP, OBS, vMix, app), up to 30 simultaneous destinations on premium plans. Same engine as our Multistream simulcast page, with native Shopee + Mercado Livre.

Unified chat

Messages from Shopee, Insta, YouTube, TikTok land in a single feed for the moderator. No alt+tab. Reply from the dashboard — the response goes back to the originating network.

Product QR / overlay

Fire a product and it shows as a QR code in the video (apps outside the social network can scan it) or as a clickable overlay inside networks that support it. Direct link to your store's PDP.

Webhook to your store catalog

Webhook integration with Nuvemshop, Shopify, VTEX, Tray, and Magento. When you fire a product, the system pulls inventory, price, and variant in real time.

Per-network viewer dashboard

Real-time server-side metrics: active viewers per network, peak audience, average retention, product clicks. See which network converts best and tune the next live.

Automatic post-live recording

Every live is recorded as a single MP4 file automatically. Reuse it as VOD, cut clips for Reels/Shorts, or store it in your JMVStream hosting for remarketing.

Live Commerce plans

Fixed BRL billing. Zero per-sale commission — what your checkout earns is yours. 7 days free to test before committing.

Live Commerce Start

Annual
Talk to sales

Setup: $0

  • 3 simultaneous destinations
  • 1 RTMP
  • Up to 5 Mbps
  • Basic unified chat
  • Product QR overlay
  • Webhook integration with 1 store
  • WhatsApp support in Portuguese and English
MOST POPULAR

Live Commerce Full

Annual
Talk to sales

Setup: $0

  • Everything in Start +
  • 6 simultaneous destinations
  • 1 RTMP
  • Up to 10 Mbps
  • Full unified chat (mod tools)
  • Clickable product overlay
  • Webhook integration with up to 3 stores
  • Real-time server-side metrics
  • Automatic post-live recording

Live Commerce Custom

Annual
Talk to sales

Setup: Per project

  • Everything in Full +
  • Up to 30 simultaneous destinations
  • Multiple RTMPs
  • 30+ transcoder profiles
  • Unlimited bitrate
  • Custom REST API integration
  • Contractual SLA
  • Dedicated account manager

Fixed BRL billing · no monthly lock-in · 28% off on annual · Pix, bank slip, or recurring credit card. Zero per-sale commission on every plan.

Pricing billed in BRL — talk to sales for USD billing or volume agreements.

JMV Live Commerce vs StreamShop, Mimo, and Shopee Live built-in

Direct comparison against the alternatives that show up most in research for merchants getting started with live commerce in Brazil.

FeatureJMVStreamStreamShopMimo LiveShopee Live (built-in)Winner
Native Shopee Live (multistream)YesLimitedLimitedYes (only network)
Native Mercado Livre LiveYesNoNoNo
Multistream simulcast (8+ networks)Yes — 3 to 30Limited to partnersLimited to partnersNo — Shopee only
Your own checkout (no marketplace lock-in)Yes — Nuvemshop, Shopify, VTEX, Tray, MagentoPartialPartialNo — Shopee checkout required
Per-sale commissionZeroVariableVariableShopee commission (12-20%)
Custom brandingYes — player + overlaysLimitedYesNo
WhatsApp PT supportYesYesYesGeneric Shopee support
Entry price$24.90/mo (BRL)Talk to salesTalk to salesFree (but commission)

Pricing and features for StreamShop, Mimo Live, and Shopee Live verified on official sites in May/2026. Competitors can change offers any time — verify before making a final decision. JMVStream doesn't lock checkout to a marketplace and charges no per-sale commission; Shopee Live built-in is free but requires Shopee checkout (with the corresponding commission).

Frequently asked questions

10 questions that come up most about JMVStream Live Commerce.

+What's the difference between JMVStream and StreamShop or Mimo?

All three do live commerce, but the focus is different. StreamShop and Mimo are strong on brand curation + premium video experience inside their own site/app, with closed integrations to a few partner marketplaces. JMVStream is multistream-first — simulcast to Shopee, Mercado Livre, Insta, YouTube, TikTok, Facebook all at once, and your checkout stays on your own store (Nuvemshop, Shopify, VTEX, Tray, Magento). Zero per-sale commission. Bottom line: if you want broad audience across every network at once and your own checkout, JMV. If you prioritize white-label player experience on your own site, StreamShop or Mimo deliver that better.

+Does it work with my Nuvemshop / Shopify / VTEX / Tray / Magento?

Yes, the five major ones are supported via webhook. You fire a product from the JMV dashboard during the live, the system calls your store's webhook, pulls inventory/price/variant, and shows it in the overlay/QR pointing to your store's PDP. For platforms outside this list (custom Shopify Plus, in-house platforms), we evaluate REST API custom integration on the Custom plan.

+Does the live show natively on Shopee Live (with linked products) or is it just screen replication?

It shows as a native live, not screen mirroring. We use Shopee Live's official RTMP API — your live appears on the Shopee home, in the live commerce channel, and linked products show up the way Shopee expects (native buy button). Same applies to Mercado Livre Live. For Instagram, it's via our Android app (Instagram's own platform requirement, not ours).

+How does the unified chat capture messages from Shopee + Insta + YouTube at once?

Each network has a different chat API (some WebSocket, some polling). We connect to each network's official API, normalize the format, and merge everything into a single feed in the dashboard. The moderator sees which network the message came from (color-coded badge), and replies route back to the originating network — they don't mirror across all of them. For Shopee, chat is via Shopee Live's official API; same for Mercado Livre.

+How much does the per-sale commission cost?

Zero. You pay the monthly/annual plan and that's it — what you sell on your own checkout is 100% yours. We charge for infrastructure (bandwidth, transcoding, multistream, dashboard), not GMV. That's the exact reason against using Shopee Live built-in: there you pay 12-20% commission per sale.

+Can I use my existing encoder/OBS?

Yes. JMVStream accepts any source that pushes RTMP — OBS Studio (free), vMix (Windows), Wirecast, Streamyard, or even a phone via app. You point the RTMP at a single endpoint on our side, and we replicate to every network. No workflow change needed.

+Does it support B2B lives with 50 distributors at once?

Yes, on the Custom plan. For B2B scenarios (catalog launch for reseller network, sales team training), we typically combine the public live with a private gated channel — distributors log into a portal, watch the live, and can buy via webhook integrated with your ERP. See also streaming for online auction if your use case is live-format auction selling.

+How does the product QR link work? Does it show in the video on every network?

Two modes. (1) Clickable overlay — works on networks that support native overlay (Shopee Live, Mercado Livre Live, YouTube via cards, Twitch via panels). The shopper clicks and goes straight to your store's PDP. (2) In-video QR code — for networks that don't support clickable overlay (Instagram Live, TikTok Live), we burn a QR code in the corner of the video. Shopper points the camera and opens your store link. Both modes can be used at the same time.

+Are there analytics for sales attribution per network?

The dashboard shows viewer metrics (active audience per network, peak, retention, product clicks). For exact sales attribution per network, we use UTM on product links — when the shopper buys on your store, your own analytics (Google Analytics, Meta Pixel, Shopify reports) show where it came from. That's more reliable than tracking inside our dashboard, because the sale happens on your domain, not ours.

+Is there a free trial? How long?

Yes, 7 days free on the Start or Full plan. No credit card, no lock-in. You talk to our team via WhatsApp or contact form, we activate the trial account, and you can run as many lives as you want during that window. If you convert, it becomes a paid plan; if not, the account is deactivated and nothing is charged. And if you want to keep your live recordings for remarketing afterwards, you can add our video hosting as an add-on.

Your next live, on every network at once.

Stream once. JMVStream simulcasts to Shopee, Mercado Livre, Instagram, YouTube, Facebook, and TikTok at the same time. Shoppers buy on your checkout. Zero commission. 7 days free to test.

  • 8 simultaneous networks (native Shopee + ML)
  • Your own checkout · zero commission
  • Datacenter in Brazil · WhatsApp support
  • 7 days free · no card