SEO stands for “Search engine optmization”.

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SEO, in a simpler way, is a set of strategies aimed at better placing your domain on search pages, such as Google, Bing and Yahoo!.

These strategies are carried out in a coordinated manner, and each one of them has a specific objective, which also collaborates with the general objective.

For example. One of the most common SEO strategies is building backlinks.

Backlinks are links on third-party websites that take the user to your page.

The more backlinks your website has, the more relevant it will be in Google’s reading, and this will make it more likely to appear among the first results for your keyword.

Backlinks are just one of hundreds of micro SEO strategies that, together, make your website more relevant, and get more organic traffic, increasing your lead capture and sales.

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